Privacy Policy

1) COLLECTION AND USE OF PERSONAL DATA

At AMGadgets.com, we value your privacy and are committed to safeguarding your personal information. This privacy statement outlines how we collect, use, share, and process your data. Personal data refers to all data that can be used to identify you personally. We process your personal data in accordance with the General Data Protection Regulation (GDPR) to ensure transparency and protect your rights.

Types of Personal Data We Collect:

• Data You Provide: This includes personal details such as your name, email, payment information, billing and shipping addresses, and any other information you provide when creating an account, making purchases, participating in surveys, or contacting support.
• Automatically Collected Data: This includes data related to your device (e.g., device type, operating system, browser type), usage data, IP address, location data (e.g., through GPS or IP address), and diagnostic information. This data helps us enhance website functionality and improve user experience.

How We Use Your Data:

• Providing, Improving, and Developing Services: We use your data to process transactions, manage your account, and improve our products and services. This includes analyzing data for research, personalization, and system audits.
• Communication: With your consent, we may send marketing communications, updates about your account, or transaction information. You can opt-out of marketing emails at any time.
• Security and Safety: We process personal data to verify accounts, detect fraudulent activities, monitor usage patterns, and ensure the security of our services. This is done in accordance with our legitimate interest in safeguarding your data.

Data Retention and Sharing:

We retain your personal data only as long as necessary to fulfill the purposes for which it was collected or as required by law. We will not share your data with third parties for marketing purposes without your consent, but we may share it with trusted partners to fulfill services and improve functionality.

2) DATA SECURITY AND YOUR RIGHTS

We are committed to securing your personal data through advanced technical and administrative measures, including SSL/TLS encryption for secure data transmission. This ensures that your personal information is protected during online interactions.

The processing of personal data is carried out in accordance with Article 6(1)(f) GDPR, based on our legitimate interest in improving the stability and functionality of our website.

You can withdraw your consent for any of these uses by contacting us at [support@amgadgets.com].

3) COOKIES

To make visiting our website more enjoyable and to enable certain functions, we use cookies on various pages. Cookies are small text files that are stored on your device. Some cookies are deleted after your browser session ends (session cookies), while others remain on your device and allow us or our partner companies (third-party cookies) to recognize your browser on your next visit (persistent cookies).

These cookies collect and process user information such as browser and location data or IP address values. The processing of personal data through cookies may occur under Article 6(1)(b) GDPR for contract execution or Article 6(1)(f) GDPR to safeguard our legitimate interests in optimizing website functionality and enhancing the user experience.

Some cookies are used to simplify processes such as remembering items in a shopping cart, allowing you to continue your shopping experience at a later time.

We may work with advertising partners to make our website more relevant to you. These partners may store cookies on your device (third-party cookies) to collect information during your visit. If this occurs, you will be informed about the use of these cookies and the specific data they collect.

You can configure your browser settings to inform you about cookie placement and to accept or decline cookies on a case-by-case basis or for specific types of cookies. Please note that if you reject cookies, some functionality of our website may be limited.

For detailed instructions on managing cookies in different browsers, refer to the following links:

• Internet Explorer
• Firefox
• Chrome
• Safari
• Opera

4) COMMUNICATION WITH US

When you contact us (e.g., via contact form or email), personal data is collected. The specific data collected in the case of a contact form can be seen from the respective contact form. This data is stored and used solely for the purpose of responding to your request or contacting you, along with any associated technical administration. The legal basis for processing the data is our legitimate interest in responding to your request in accordance with Article 6(1)(f) GDPR. If your contact aims to conclude a contract, the additional legal basis for processing is Article 6(1)(b) GDPR. Your data will be deleted after your inquiry has been fully processed, unless there are statutory retention obligations or the matter remains unresolved.

5) ACCOUNT CREATION AND CONTRACTUAL DATA PROCESSING

In accordance with Article 6(1)(b) GDPR, personal data will continue to be collected and processed if you provide it for the execution of a contract or when creating a customer account. The specific data collected can be seen from the respective input forms. You can delete your customer account at any time by contacting us at [support@amgadgets.com]. We store and use the data you provide for contract execution. After the contract has been fully executed or your customer account is deleted, your data will be blocked and deleted following the required retention periods by tax and commercial law, unless you have expressly consented to the continued use of your data or we are allowed to retain it for legitimate business purposes.

6) DIRECT MARKETING AND ADVERTISING USE

6.1 Newsletter Subscription

When you subscribe to our email newsletter, we will regularly send you information about our offers. The only mandatory information required for sending the newsletter is your email address. Any additional data provided is voluntary and used to address you personally. We use a double opt-in process, meaning you will receive a confirmation email asking you to verify your consent to receive newsletters. This is in accordance with Article 6(1)(a) GDPR. We store your IP address and the date and time of registration for security purposes, such as detecting misuse of your email address. You can unsubscribe at any time via the link in the newsletter or by contacting us at [support@amgadgets.com]. After unsubscribing, your email will be removed from our distribution list unless you have consented to continued use or we are permitted by law to use your data for other purposes.

6.2 Sending Promotional Offers to Existing Customers

If you provided us with your email address when purchasing goods or services, we may send you offers for similar products or services. No separate consent is required for this, as it is based on our legitimate interest in offering personalized direct advertising according to Article 6(1)(f) GDPR. If you initially objected to receiving such emails, we will not send them. You can object at any time by contacting us at [support@amgadgets.com], and we will cease sending marketing emails to you immediately.

7) DATA PROCESSING FOR ORDER HANDLING

7.1 Data Sharing for Order Fulfillment
To execute the contract, we may need to share your personal data with the transport company responsible for delivering goods, if necessary. Payment data is shared with the authorized payment institutions as part of the payment process when needed. The legal basis for transferring data is Art. 6(1)(b) GDPR.

7.2 Use of Payment Service Providers

• Shopify Payments (Shop Pay)
  When using Shop Pay for payments, personal data is processed by Shopify to facilitate your purchase. Shopify Payments is subject to the terms and conditions of Shopify's Privacy Policy. The data processing is based on Art. 6(1)(b) GDPR and only for the purpose of processing the payment. For more details, you can review Shopify's Privacy Policy here: Shopify Privacy Policy.
• PayPal
  When paying via PayPal or its services (like credit card or debit card via PayPal), your payment data is passed on to PayPal (Europe) S.à r.l. et Cie, S.C.A. for processing. This data transfer is based on Art. 6(1)(b) GDPR. PayPal may also perform credit checks for certain payment methods, which might involve sharing data with credit agencies based on PayPal’s legitimate interest in determining solvency (Art. 6(1)(f) GDPR). You can review PayPal's updated privacy policy here. If you wish to object to this data processing, you should notify PayPal directly, though they may still process your data if necessary for completing the payment.

8) SENDING REVIEW REMINDERS

We may use your email address to send a one-time reminder requesting a review for the products you purchased, but only if you explicitly consented to this during or after your order (Art. 6(1)(a) GDPR). You can withdraw your consent at any time by contacting us directly.

9) USE OF SOCIAL MEDIA: SOCIAL SHARING BUTTONS

Our website includes default social media sharing buttons provided by Shopify, allowing you to share content from our site on platforms like Facebook, Google+, and Instagram. These buttons are integrated directly into the content, and no personal data is shared until you actively choose to click them. For more details on how each platform processes your data, please refer to their respective privacy policies:

• Facebook Privacy Policy
• Google Privacy Policy
• Instagram Privacy Policy

10) ONLINE MARKETING

10.1 Google Ads and Google Ads Conversion Tracking
We use Google Ads to display advertisements for our website on Google and its advertising network. Google Ads uses cookies to show relevant ads to users and to track the effectiveness of these ads. We also use Google Ads Conversion Tracking, which helps us measure user actions, such as completing a purchase, after clicking on our ads.

These cookies are set based on our legitimate interest in improving marketing efforts under Art. 6(1)(f) GDPR. Google Ads uses anonymized data and does not personally identify users. Conversion tracking data is collected for up to 30 days.

You can opt out of Google Ads and Conversion Tracking cookies by adjusting your browser settings or by downloading Google's opt-out browser plugin: Google Ads Opt-out Plugin.

Google LLC is certified under the EU-U.S. Privacy Shield Framework, ensuring compliance with data protection standards applicable in the EU. For more details, see: Google Privacy Policy.

11) WEB ANALYTICS SERVICES

11.1Google Analytics (GA4)
We use Google Analytics 4 (GA4) to track and analyze user behavior on our website. GA4 uses cookies to collect data on how users interact with our site, including page views, time spent on the site, and user events. This helps us improve website functionality and user experience.

Google Analytics is configured to anonymize your IP address within the EU, ensuring that personal data is not stored. The data gathered is used exclusively to enhance website performance.

You can opt out of Google Analytics tracking by using the browser add-on available at: Google Analytics Opt-out Browser Add-on.

12) RETARGETING / REMARKETING / RECOMMENDATION ADVERTISING

Meta Custom Audiences via the Pixel Method
This website uses the "Meta Pixel" (formerly Facebook Pixel) provided by Meta Platforms, Inc. to track user behavior on our website after they view or interact with our Meta ads. With your explicit consent, this allows us to evaluate the effectiveness of our Meta ad campaigns for statistical and market research purposes and may help us optimize future advertising efforts.

The data we collect is anonymous and does not allow us to identify individual users directly. However, Meta stores and processes this data, which may be linked to your Meta profile and used for its own advertising purposes, in accordance with Meta's Data Usage Policy. This may enable Meta and its partners to display ads on and off Facebook and Instagram.

For these purposes, a cookie may be placed on your device. The processing of your data only occurs with your explicit consent, in accordance with Art. 6(1)(a) GDPR. Consent to the use of the Meta Pixel can only be given by users aged 13 years or older. If you are under this age, we request that you seek permission from your legal guardians.

Meta Platforms, Inc. is certified under the EU-U.S. Privacy Shield Framework, ensuring compliance with EU data protection standards.

You can deactivate the use of cookies by adjusting your browser settings to prevent future cookies from being placed or delete existing cookies.

13) RIGHTS OF THE DATA SUBJECT

13.1 Under applicable data protection laws, including the General Data Protection Regulation (GDPR), you have the following rights regarding the processing of your personal data:

• Right of Access (Art. 15 GDPR):
  You have the right to request information about the personal data we process about you, including the purposes of processing, categories of data, recipients, data retention period, your rights to correction, deletion, and restriction of processing, as well as the existence of automated decision-making, including profiling.
• Right to Rectification (Art. 16 GDPR):
  You have the right to request the correction of incorrect personal data or the completion of incomplete personal data held by us.
• Right to Erasure (Art. 17 GDPR):
  You have the right to request the deletion of your personal data under the conditions specified in Art. 17(1) GDPR. This right may not apply if processing is necessary for the exercise of the right to freedom of expression, compliance with a legal obligation, reasons of public interest, or for the establishment, exercise, or defense of legal claims.
• Right to Restriction of Processing (Art. 18 GDPR):
  You can request that we restrict the processing of your personal data while we verify its accuracy, if you object to the erasure of your data, or if the data is needed for legal claims, or if you object to the processing of your data based on legitimate interests.
• Right to Notification (Art. 19 GDPR):
  If you have exercised your right to rectification, erasure, or restriction, we are obliged to inform any recipients of your personal data, unless this proves impossible or requires disproportionate effort.
• Right to Data Portability (Art. 20 GDPR):
  You can request your personal data in a structured, commonly used, and machine-readable format, or request its transfer to another controller, where technically feasible.
• Right to Withdraw Consent (Art. 7(3) GDPR):
  You have the right to withdraw any consent you have provided for data processing at any time. The withdrawal will not affect the lawfulness of processing based on your consent before its withdrawal.
• Right to Lodge a Complaint (Art. 77 GDPR):
  If you believe that your data has been processed in violation of the GDPR, you have the right to file a complaint with a supervisory authority, in the EU member state where you reside, work, or where the alleged infringement occurred.

13.2 RIGHT TO OBJECT
If we process your personal data based on our legitimate interest, you have the right to object to this processing at any time for reasons related to your particular situation. Upon objection, we will cease processing your personal data unless we can demonstrate compelling legitimate grounds that override your interests or if the processing is necessary for the establishment, exercise, or defense of legal claims.

If your personal data is processed for direct marketing purposes, you have the right to object to such processing at any time. In that case, we will stop processing your personal data for such purposes.

 

14) DURATION OF STORAGE OF PERSONAL DATA
The duration of the storage of personal data is determined based on the applicable legal retention periods (e.g., commercial and tax law retention periods). Once these periods have expired, the corresponding data will be routinely deleted unless it is still required for contract performance or initiation, or if we have a legitimate interest in retaining it for further processing.

 

Changes to this Privacy Statement
We may update this Privacy Statement to reflect changes in technology, industry practices, and regulatory requirements. Your continued use of our website or services after the effective date of the updated Privacy Statement signifies your acceptance of the changes. If you disagree with the revised statement, please stop using our services and contact us to close your account.

For any questions or to exercise your rights, please contact us at support@amgadgets.com.